We worked with Verint, a leading global provider of intelligence and security software solutions, to create a series of videos supporting their 2020 marketing strategy. They were shifting from a product-based business model to delivering services and consulting.
These videos were to excite the leadership team and make a splash for an executive speech on strategic sales. With a tight timeline and COVID-19 looming, we anticipated the video as an important external communication for virtual meetings.
We created a branding video that captured Verint's new corporate identity through imagery of people, with lighter and brighter graphics. We included their new tagline: Verint protects what matters most. And how did it play? The entire room stood and gave the video a standing ovation.
We worked on a whiteboard video that goes deeper into Verint's new services and consulting solutions and how everything fits together. This segment is used by sales teams and their partners to communicate Verint solutions with confidence. We also tied it back to their new brand message.