Verint Situational Intelligence Solutions
Overview
We worked with Verint, a leading global provider of intelligence and security software solutions, to create a series of videos supporting their 2020 marketing strategy. They were shifting from a product-based business model to delivering services and consulting.
Concepts
These videos were to excite the leadership team and make a splash for an executive speech on strategic sales. With a tight timeline and COVID-19 looming, we anticipated the video as an important external communication for virtual meetings.
Overview video
We created a branding video that captured Verint's new corporate identity through imagery of people, with lighter and brighter graphics. We included their new tagline: Verint protects what matters most. And how did it play? The entire room stood and gave the video a standing ovation.
Whiteboard animation
We worked on a whiteboard video that goes deeper into Verint's new services and consulting solutions and how everything fits together. This segment is used by sales teams and their partners to communicate Verint solutions with confidence. We also tied it back to their new brand message.
Success
The videos were unveiled at the Verint executive meeting and were integrated into their social media and email campaigns.
Let’s make it happen.
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