We partnered with NTT DATA to reimagine the strategy, style and direction of their trade show footprint. All of this was rolled out at HIMSS and was a springboard for NTT DATA’s future trade shows. we developed a repeatable solution for future events, innovative booth designs and created a branding style-guide.
We developed an interactive cube and mobile app. Users explored NTT DATA’s key capabilities with an AR trigger and game that allowed them to engage with solutions in a unique and interesting way.
Lead Today Mobile App
We also developed and launched the LEAD today mobile app that allowed users to learn about NTT DATA’s capabilities by interacting with a cube at the trade show or at their home or office.
Working closely with the client and our trusted fabrication team, we designed a unique and custom space featuring places to hold open and private discussions, self-service check-in stations and a lounge area.