We partnered with NTT DATA to reimagine the strategy, style and direction of their trade show footprint. All of this was rolled out at HIMSS and was a springboard for NTT DATA’s future trade shows. we developed a repeatable solution for future events, innovative booth designs and created a branding style-guide.

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The cube

We developed an interactive cube and mobile app. Users explored NTT DATA’s key capabilities with an AR trigger and game that allowed them to engage with solutions in a unique and interesting way.

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Lead Today Mobile App

We also developed and launched the LEAD today mobile app that allowed users to learn about NTT DATA’s capabilities by interacting with a cube at the trade show or at their home or office.


booth design

Working closely with the client and our trusted fabrication team, we designed a unique and custom space featuring places to hold open and private discussions, self-service check-in stations and a lounge area.

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WAtch the NTT DATA himss case study